Santa Barbara Cider Co. (Instagram copy)
P&Co.
Built out of a coalition of passion for motorcycle, surf, skate, and tattoo culture Provision & Co. (P&Co.) crafts high-quality apparel and gear for people who find life off the beaten path. From the desert, mountains, to the ocean shore P&Co. is the apparel of the twenty-first-century desperado — of the wild ones.
Every item is tailored to become an essential part of one’s wardrobe, adhering to the mantra that “custom is best” they live by it with everything from their slick leather jackets, flash-tattoo graphic-tees, and their vintage motel key fobs embossed with their unique, vibrant graphics. Whether it’s those punkish skulls in motorcycle helmets embellishing their soft premium-fitted tees or the groovy waves and typography that accent their outwear and hats — P&Co. is the rugged brand of expression for anyone who fancies themselves a bit of an adventurer.
And it’s this community of thrill-seekers and risk-takers that P&Co. has gathered around itself and it’s that community you become a part of when wearing their apparel or when engaging with the living and breathing people behind the brand. On their social media pages, P&Co. offers a ton of transparency into everything from the sourcing of materials to sustainability, as well as sneak peeks at what they’re creating — with tons of other content like behind the scenes videos, curated music, and even custom wallpapers for your phone and computer.
One-part rockabilly meets punk-rock sensibilities and with a dash of bohemian wanderlust, P&Co. champion a “lifestyle without limitation,” as well as the style, durable quality, and comfort that such a lifestyle would require of your clothing.